节点：下游（终端消费/应用）位置：下游情绪：利空参考度：8/10
2025年车市“内卷”态势在监管层与行业协会协同干预下持续降温，为中国汽车产业可持续健康发展筑牢基础。行业人士认为，贯穿全年的倡议、规定及“反内卷”表态，成为车市告别恶性竞争的分水岭。
中央经济工作会议明确提出“纵深推进全国统一大市场建设，深入整治‘内卷式’竞争”，该信号率先在汽车行业落地。12月12日，国家市场监督管理总局发布汽车行业价格行为合规指南（征求意见稿），核心指向无序价格战，明确销售价格原则上不得低于成本，列举变相低价行为，从源头遏制恶性竞争，推动行业从“价格内卷”回归“价值竞争”。
国家市场监督管理总局指出，新能源汽车市场快速发展下，价格行为日趋复杂，存在标示不规范、欺诈、串通等问题，扰乱秩序、侵害权益，故起草指南统一规则。国泰...
The complete content requires login
You can view the full content after logging in. If you don't have an account, please register first.
This Website publishes publicly available information that SMMNN deems reliable, but makes no warranty as to the accuracy or completeness of such information. The information provided by SMMNN is for reference only and does not constitute investment advice to any entity. Members of the Website shall not replace their own independent judgment with such information.
