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特斯拉在英市场策略调整,以折扣租赁提振销量

当前,英国消费者租赁一辆特斯拉电动汽车的成本大幅下降,仅为一年前的一半多一点。特斯拉此举旨在提升其在英国市场的低迷销量。随着中国竞争对手在欧洲市场的强劲冲击,特斯拉在欧洲的市场份额出现下滑,为售出更多汽车,该公司向汽车租赁公司提供高达40%的折扣。

据英国汽车制造商与贸易商协会(SMMT)最新数据,7月特斯拉在英国销量同比大跌60%,仅售出987辆,去年同期为2462辆,市场份额跌至0.7%,而中国车企比亚迪拿下2.3%的新车注册份额。除市场竞争压力外,特斯拉在英国缺乏足够车辆存储空间,也是其向租赁公司提供折扣的原因之一。

特斯拉在英国的合作伙伴Silverstone Leasing,以每月252英镑的价格提供36个月租期的特斯拉Model 3租赁服务。最新款Model Y零售价约6万英镑,据Synergy Car Leasing网站信息,其租赁价格为376.97英镑,其他Model Y租赁方案..

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