位置:中游情绪:利好参考度:4/10


今年国庆0013;秋假期临近尾声,“请3休12”的请假策略带动长线游市场走强。多家在线旅游平台(OTA)数据表明,中国游与出境游订单量显著增长。

携程数据显示,中国长途游订单占比相较去年提升3个百分点,出境长线游同样备受游客青睐,多个欧洲目的地订单翻倍。去哪儿网的数据呈现,中国游热门城市酒店预订量同比增幅超两成;出境游热门目的地的出境机票预订量同比增幅超三成。

携程数据还指出,中国游热门目的地包含北京、成都、上海、西安等城市。在出境游方面,日本、泰国、马来西亚等国因距离近、签证政策便利,成为热门选择。欧洲深度游订单增长显著,冰岛、挪威等地出境订单增幅同比翻倍,西班牙、意大利等地增幅约七成。

从同程旅行度假门店渠道来看,国庆中秋假期,出境长线跟团游同比增长近1倍,远超出境短线跟团游。非一线城市用户预订欧洲跟团游产品同比增...

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