节点：下游（终端消费/应用）位置：下游情绪：利好参考度：7/10
国家市场监督管理总局起草汽车行业价格行为合规指南（征求意见稿）并公开征求意见，意见反馈截止2025年12月22日。指南旨在规范汽车行业价格行为，维护市场秩序与公平竞争，保障消费者及经营者合法权益，引导企业加强价格合规建设，促进行业高质量发展。其适用境内汽车生产、新车销售环节的价格行为，要求经营主体遵循依法合规、公开透明等原则，行业协会需在政府指导下加强自律。
汽车生产企业应建立成本与市场导向的定价策略，规范返利政策并以合同约定，尊重经销商自主定价权。需防范价格串通（如固定或变更价格）、低价倾销（如低于成本销售）、价格歧视等法律风险，同时规范“付费解锁”功能收费，明确免费期及后续标准，未告知的Ţ..
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